XVII WEST COAST LATVIAN SONG & DANCE FESTIVAL:
CALL FOR KIDS' ART
Since January 2026, I've been working as the head designer for the XVII West Coast Latvian Song & Dance Festival, designing the brand identity, logo, graphic assets, and animation as they prepare for the festival in July of 2027 in Seattle. It's been very meaningful to be able to work with my own countrymen/women and create for something that is such a key part of Latvia's cultural heritage, both in Latvia and among Latvian-Americans. This animation invites Latvian-American school children to send their arts and crafts to the festival so they can participate in more ways than performance. I added the English subtitles for my own American audience here online.
For this piece I went with a mixed media animation style, using existing photos from the Oregon Latvian Society's archives, and reworking them for this semi-narrative call to action. I worked within the brand's color scheme and textured style established in my initial brand guidelines and logo design. The piece was broadcast across the festival's social media channels and brought in sizeable participation from Latvian-American children across the country. Tools used: Adobe Photoshop and After Effects.